The leading international authority in the field of conceptual thinking is Dr. Edward de Bono. He has written many books on the topic of which I recommend two. “Lateral Thinking”, creativity step by step and “Six Thinking Hats”, an essential approach to business management. Six Thinking Hats Roger Sperry won the Nobel Prize for developing a model that explains the differences in functionality between one side of the brain and the other. The left side of the brain is our logic center. Here we perform tasks that require analysis, mathematical computation, organization, and the development and use of process. The right side of our brain is where our imagination resides. Here we appreciate aesthetics and music, we synthesize ideas and we feel and express emotion. Left brain thinking…computer programming, financial accounting… is now done more cheaply in Asia or more efficiently by computers (QuickBooks). If it can be outsourced or automated, it probably has been. Right Brain thinking is needed to deal with the challenges of the 21st Century. When we use the expression “think outside the box”, where does the box exist? Is our mind in a box? No! The box is in our mind. The changes we are all dealing with today present many exciting opportunities. You can now explore the possibility of living your life on purpose, doing what you truly love to do. This is now the time to access the excitement of your Right Brain Thinking. Paul Anovick Anovick Associates Developing Potential, Producing Results 201-445-2822 It has been said that we are now shifting from the “Knowledge Economy” to the “Creative Economy”. Bank stocks are plunging through the floor in value with all the brightest bean counters totally screwing up day after day while yesterday Google was up 17%. We are now in the “Conceptual Age”, it is the time of “Right Brain” thinking. “Imagination is more important than knowledge.” Albert Einstein
